Media Economics

Media Economics
By:Colin Hoskins,Stuart McFadyen,Adam Finn
Published on 2004-06-16 by SAGE Publications

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.

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Book ID of Media Economics's Books is rY_fCgAAQBAJ, Book which was written byColin Hoskins,Stuart McFadyen,Adam Finnhave ETAG "7Hr9TW2Y/JQ"

Book which was published by SAGE Publications since 2004-06-16 have ISBNs, ISBN 13 Code is 9781506319865 and ISBN 10 Code is 1506319866

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Book which have "368 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines

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